iCmedia 2017 General Assembly

The members from iCmedia’s Associations will meet Saturday, February 18 in Granada, Spain, to hold the General Assembly of members. On this occasion, ATR Andalucia hosts the meeting.

On the Assembly various general information topics will be presented to all the associations wich conform iCmedia. The Assembly will open with a summary of accounting and the balance sheet. As on previous years, there will be an exchange of experiences between the associations, so as to learn from the successful projects undertaken by the members.

This year, ATR Andalucia will hold an Awards Ceremony: Navigating through digital windows. The participants have produced micro-stories told through video where they express what a good use of media is to them.

iCmedia enters the Wider Spectrum Group

The Wider Spectrum Group (WSG) is a group of various organizations that represent civil society, as well as representatives of employers and employees. On the whole, these organizations represent the interests of the listeners and viewers, the workers and the companies in the audiovisual sector, radio, live entertainment, programming and special events. The members of the WSG share a common view on the necessity of guaranteeing that European and national policies on frequency assignment preserve the potential for growth, innovation and sustainable employment in Europe.

All the members here:

iCmedia present at the MLEG meeting about Fake News

The Media Literacy Expert Group from the European Commission, in which iCmedia is Spain’s representative, held a meeting the past Thursday to debate about the dangers of fake news and false information and to propose and analyze models of best practices in the fight against this concerning issue that most Member States of the EU are facing.

The meeting took place at the Commission’s DG Connect facility, and was inaugurated by Paolo Cesarini, Head of Unit I4 – Convergence and Social Media. Cesarini maintained that “all citizens have the right to have a formed opinion based on verifiable facts”.

Afterwards two pilot projects funded by the Commission on 2016 were presented. Joanna Krawczyk from the Evens Foundation presented the project Mind over Media, which analyzes propaganda videos and photographs. Angela Rees, from Pontydysgu, presented the second funded project, Media in Action, aimed at the formation of educators in storytelling and media literacy.

The session continued with two good-practice proposals. Leo Pekkala, from the National Audiovisual Institute, Finland, highlighted the importance of funding media literacy for adults projects; while Nicola Frank, from the European Broadcasting Union (EBU) proposed to the different actors some steps to combat misinformation.

After lunch, Ian Vollbright, from the Commission’s Joint Research Center (JRC), pointed out the importance of the unconscious mind on people’s decission making and warned that: “Fake news work even when it is shown it’s fake”.

The conference ended with a discussion panel moderated by Anni Hellman, from the European Commission.

The debate was formed by different participants, among which it is worth noticing the presence of Facebook and Google representatives. Facebook higlighted that they are aware that the users want to see reliable news on the platform, but that they do not consider themselves a suitable agent to decide what kind of contents our users want to access. Similar to Facebook, Catherine Williams, Communications and Public Affairs at Google, Brussels, held that “tech companies can’t be the arbitrators of the truth”and that their mission is to make information universally accesible and useful for everyone”.

The debate was retransmited on Twitter with the hashtag #tackefakenews.

Meet and Greet with Yago Fandiño

On Monday, November 13 2017, we will meet at iCmedia with Yago Fandiño, Head of Children’s Contents at RTVE. He also supervises the productions, co-productions and interactive development for children content of RTVE Corporation. It will be a great opportunity to get to know first hand what Clan TV is developing at the moment.


IV European Conference at the European Parliament

iCmedia organizes the conference ““THE WAY FORWARD FOR A BETTER AUDIOVISUAL MEDIA CONTENT RATING” hosted by MEP JANA ŽITŇANSKÁ. The conference will take place on October 10, 2017 from 12:30 to 15:00 at the European Parliament in Brussels (Room A5 E-2).

The debate is is aimed to review the European framework for audiovisual media content by performing an analysis of the hints and needs for a homogeneous and high quality European framework for audiovisual media
content rating. Best practices and successful systems in used will be also presented.

Please, confirm your participation by registering HERE [2] before August 15 2017.


iCmedia 2017

  1. iCmedia organized the IV European Conference at the European Parliament in Brussels  The way forward for a better audiovisual media content rating”
  2. iCmedia 2017Encounters with front-line media professionals.
  3. iCmedia represents Spain at the European Commission’s MLEG meeting about Media Literacy and Fake News.
  4. VIII iCmedia Forum “Spain in the II Digital Dividend”
  5. iCmedia enters the Wider Spectrum Group.
  6.  10 years of iCmedia summary video.
  7. iCmedia increases its presence in European activities in Brussels.
  8. Weekly Entertainment Guide 2017
  9. iCmedia National Assembly in Granada.
  10. Video of iCmedia’s IV European Conference in Brussels.

fondo pantalla

iCmedia promotes the protection of children online in the European Parliament

On Wednesday April 27 iCmedia co-organized the breakfast debate: ” Children online: Internet, cyber-crime and sexual abuse online” at the European Parliament.  The debate took place within the framework of the European Internet Forum (EIF). EIF’s mission is to help to provide European political leadership with recent developments of European and multilateral public policies responsive to the political, economic and social challenges of the worldwide digital transformation.

The international law and the European law, especially through the DIRECTIVE 2011/92/EU on combating the sexual abuse and sexual exploitation of children and child pornography, set high standards for the protection of children against sexual abuse. However, its transposition into national legislation seems far from being effective.

The Member of the European Parliament, Nathalie Griesbeck, opened the discussion with a call for action on political leaders: “Under Article 3 of the UN Convention on the Rights of the Child, the “best interest of the child” must be the central principle in all legal instruments protecting children’s rights. Therefore, the EU has an obligation to determine the impact of all relevant measures on children’s rights.”

On the crucial question, what else can be done to ensure child’s safety online, Cathal Delaney, Team Leader for Child Sexual Abuse in the Europol Cybercrime Centre; Delphine Moralis, Secretary General of Missing Children Europe and Veronica Donoso, Executive Director of INHOPE, came together with the following points:


  • The need for a more effective transposition of the Directive.
  • The need for a much wider budget allocated to the fight against cybercrime and online sexual abuse, both at the national and European level.
  • The importance of prevention and awareness as key elements for the success in the fight against cybercrime and exploitation.


The debate concluded with calling for a joint fight under the statement: “We are better, faster and stronger, if we work together”.



The Federation of Associations of media users (iCmedia) held a conference on digital citizenship, a concept that supports an informed citizen, demanding protection of his rights as media user.

The event was opened by the Ambassador of the Grand Duchy of Luxembourg, Jean Graff, in representation of the Presidency of the European Council. EU aims to revitalize the digital single market, with the underway elimination of legal barriers, thus facilitating the access of citizens to digital public services.

The international vision of the Digital Citizenship was presented by Natalie Labourdette, Director of the Academy of Eurovision and Peter Andematt, Director of Creative Media Europe in Spain. N. Labourdette assured it is key for the public televisions to renew the sense of public service to society, in order to promote a genuine digital citizenship. She also presented international experiences of European public televisions which facilitate interaction with the audience and citizen participation. According to P. Andematt, Europeans have high quality audiovisual content that must be optimized leveraging its spreading. Showing movies in the classroom is a step forward in media literacy. There are great initiatives to enable media production initiatives such as crowdfunding.


The digital classroom

Regarding the regulation and policies from the Spanish Administration to promote digital citizenship, Félix Serrano, (Director of INTEF) pointed out the measures that The Ministry of Education, Culture and Sports is putting in place from inside and outside the classroom, for the formation of educators, teachers and students. He defined the modern concept of empowerment as training in the use of digital technologies, thereby increasing the requirements for the protection of the rights in relation with the new digital era.

Representing Red.es (public company for the development of the Information Society), Alfonso Morales was critical with the misuse of digital technologies, to avoid falling into what he called “infoxicated society”, in which important information is confused with the accessory one. In this regard, he announced a media campaign in the coming months, for the sensibilization of internet use for minors, in collaboration with different Ministries, the Academy of Television and associations such as iCmedia.


Digital and today´s society

JM Pérez Tornero UAB Professor, Chair Unesco and consultant of the European Commission stressed the need of a global, democratic and digital citizenship with criteria to choose in freedom. Training on digital skills must connect and integrate citizens in the current interconnected society. The European Union must move quickly forward in this direction. Pérez-Tornero warned about the vulnerability of the digital world and the danger of losing the individual rights when digital citizenship is reduced to a mere consumption of contents.


Multinationals, for safety


Finally, representatives from several technological multinational presented their work in favour of the protection of the users, both maintaining their right to privacy, accuracy, etc., and protecting minors from harmful contents.

Natalia Basterrechea from Facebook assured “We are all digital citizens. In this new technological environment, social networks have a key role in facilitating the process of citizen empowerment “. “Young people are the main users of social networks and increasingly they use them to communicate with their environment and to express their opinions. Therefore, the digital empowerment of these young people is essential to ensure that their participation in the network is safe, healthy, responsible, and effective. Facebook offers advanced tools for all those who use the platform, to control their privacy and their security. We also work in projects with institutions, companies and industry experts, whose main focus is education and protection. ”

Antonio Vargas, from Google, spoke about My Account, the Google page from which the user can manage all his privacy and data security in Google platforms. He also commented on the importance of the Family Safety Center, a page created by the company in collaboration with multiple institutions, showing the tools that exist to protect the security and safety of the minors. Moreover, in collaboration with the Realmadrid, FAD Foundation and the BT Foundation, Google is committed to the empowerment of citizenship. Finally he spoke about Geniuses project, a project where programming is taught to more than 5000 children enabling them to become not only technology consumers but technology creators.

Hector Sanchez Montenegro explained how Microsoft encourages active collaboration with a youth-centered society through its products and its international partnerships with NGOs and international organizations. Innovation in the case of HoloLens emphasizes the need to work together to optimize the good use of technology. Microsoft is actively working for the online safety of children on contents, contacts, behaviours and illegal trade. Sanchez Montenegro stressed the great work of collaboration with the National Police and Civil Guard to promote cibersecurity in Spain.

Maria Jose Cantarino from Telefónica assured “Parents should act with good criteria when we lead the digital education of the children. We ask them to be responsible with the use technology and most often, we do not preach with our example. At Telefónica we work to support families in this new challenge, with the “Digital Family “platform (www.familiadigital.net) as well as with the parental control tools such as Movistar Protect, which facilitates the management of the digital lives of children “.

Dimitri Barua from the European Commission, closed the session reaffirming the interest of the Commission to advance in the digital citizenship as well as protecting the most vulnerable.

Digital Citizenship: An informed, empowered citizen, a protected safe citizen.

iCmedia (Federation of Associations of Media Users ) brings together some of the most authorised voices in the public digitalization panorama,  to explore the challenges and needs of information and protection of audiovisual users.

ciudadaniadigital13-ingA digitalised citizenship, informed and empowered by national and international Institutions and technology companies, has a decisive role in the current connected society.

International Institutions such as EBU, European Broadcasting Union and Creative Europe Media take steps forward to advance in the digitization of a society that has an ever more prominent role in the current panorama, while encouraging the protection of citizens and children. The European Commission is working in this direction within the framework of the digital agenda.

The National Institutions such as INTEF, Ministry of Education, Culture and Sports and Red.es lay the foundations of which is a digital informed citizenship in our country while working to protect the citizen.

Technology companies such as Facebook, Google, Microsoft and Telefonica  put in the spotlight Citizenship, with its products and actions, while enforcing policies that drive the user information and training, while protecting children.

The citizen plays therefore a key role in the new digital society that demands more information, training, empowerment and protection.


When: 30th September 09:00 am-13: 45 pm
Venue: Permanent Representation of the European Commission in Spain. Castellana 46, 28046 Madrid
For more information and media accreditation contact: mgaton@icmedianet.org Tel: (+34) 638430100 (+34) 634831784

iCmedia Award

The iCmedia Award 2013 will be for iCuadernos from Cuadernos Rubio Editorial. An award because of the career, commitment and adaptation of the editorial, for all the work and dedication to children and its capacity to adapt the products to the new technologies.

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