Influencers trust project

Influencers Trust Project is a transparency and trust label promoted and co-funded by the European Union, which legitimizes and supports the content creators’ labour. The project has been developed by iCmedia, Universidade Nova de Lisboa (FCSH) and YouthProAktiv as main partners and NewLink as a collaborator. Learn more.

What is it?  

It is based on the compliance of two indicators by content creators in social media: “Transparency” and ” Responsibility”.

The dissemination of this project will be carried out through training events and social media campaigns in different European cities for Digital Influencers to reinforce trust with the different audiences.

Influencers Trust Project has been promoted and co-financed by the European Commission and developed by iCmedia, the Nova de Lisboa University (FCSH) and YouthProAktiv as main partners and New Link as specialist communication partner. Visit the website.

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All Digital Week 2021

From March 22 to 28, 2021, iCmedia, together with numerous European actors, will celebrate All Digital Week 2021 organized by All Digital. This annual event is presented as a global campaign for digital inclusion and empowerment and has as allies with digital competence centers, libraries, community centers, schools and various institutions throughout Europe.

Why is ALL DIGITAL WEEK important?

In just one year of a pandemic, life as we know it has completely changed, making digital connectivity the leading role in our daily lives. Global Internet use has grown by 70%, mobile application use has doubled, voice calls and audios have tripled, and many video streaming services have grown more than ever.

However, there are still considerable differences and a large digital divide between countries, generations and genders:


With the fundamental objective of alleviating the digital divide, All Digital Week, which has been running since 2010, has already helped more than 1.3 million people to use the internet for the first time or improve their digital skills.

International events of the All Digital Week

This year, ALL DIGITAL, together with its partners and members, will host totally free, open access events in English every day of the campaign’s main week. You can consult all the information and register for the event (s) that most interest you in the following list:


22 Marzo 10:30-12:30 All Digital Week Evento de Apertura: Digital Skills for a Stronger Europe (más información y registro)
22 Marzo 14:00-15:30 Digital SkillShift seminario web para adquirir o mejorar competencias para el trabajo online (más información y registro)
23 Marzo 13:00-14:30 MyDigiSkills – lanzamiento de la herramienta de autorreflexión para evaluar las competencias digitales en los 6 niveles de DigComp (más información y registro)
24 Marzo 15:00-16:15 Smart-DevOps seminario sobre el proyecto  “Developing training methodologies and content for specific job profiles” (más información y registro)
25 Marzo 14:00-17:15 Conferencia del CDDC “Crowddreaming: Youth co-create Digital Culture” (más información y registro)
26 Marzo 14:30-16:00 STEAMonEdu seminario online “Competence needs and professional development of STE(A)M educators” (más información y registro)
30 Marzo 15:00-16:30 Open-AE seminario online The Free Libre Open Source Software culture: work, employment, and adult education”(más información y registro)
31 Marzo 10:00-11:45 Biblio seminario online “Boosting digital skills and competences for librarians” (más información y registro)

In addition, numerous initiatives will be developing in parallel at the national level. You can check them all here or register yours if you haven’t done it yet!



Safer Internet Day 2021

On Tuesday, 9 February 2021, we celebrated the 18th edition of Safer Internet Day with actions taking place right across the globe. With a theme once again of “Together for a better internet”, the day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people.

Read on to find out more about practical ways in which you can get involved in the campaign, not just on Safer Internet Day but all year around. Whether you are a young person, a parent or carer, a teacher or an educator, a policy maker, or whether you represent an organisation or industry, everyone has a role to play in creating and maintaining a better online world.

And, noting the global reach of the Safer Internet Day campaign, on this site you can also discover more about the actions of European Safer Internet Centres, global Safer Internet Day Committees and a range of organisational and industry supporters to mark the day.

Much of the day’s activity played out on social media. Be sure to check our Facebook and Twitter profiles, and review the #SaferInternetDay and #SID2021 hashtags to see the discussions that took place.

And, as one Safer Internet Day draws to a close, so we start planning the next. Join us for the next edition of Safer Internet Day on Tuesday, 8 February 2022.

iCmedia 2017 General Assembly

The members from iCmedia’s Associations will meet Saturday, February 18 in Granada, Spain, to hold the General Assembly of members. On this occasion, ATR Andalucia hosts the meeting.

On the Assembly various general information topics will be presented to all the associations wich conform iCmedia. The Assembly will open with a summary of accounting and the balance sheet. As on previous years, there will be an exchange of experiences between the associations, so as to learn from the successful projects undertaken by the members.

This year, ATR Andalucia will hold an Awards Ceremony: Navigating through digital windows. The participants have produced micro-stories told through video where they express what a good use of media is to them.

iCmedia enters the Wider Spectrum Group

The Wider Spectrum Group (WSG) is a group of various organizations that represent civil society, as well as representatives of employers and employees. On the whole, these organizations represent the interests of the listeners and viewers, the workers and the companies in the audiovisual sector, radio, live entertainment, programming and special events. The members of the WSG share a common view on the necessity of guaranteeing that European and national policies on frequency assignment preserve the potential for growth, innovation and sustainable employment in Europe.

All the members here:

iCmedia present at the MLEG meeting about Fake News

The Media Literacy Expert Group from the European Commission, in which iCmedia is Spain’s representative, held a meeting the past Thursday to debate about the dangers of fake news and false information and to propose and analyze models of best practices in the fight against this concerning issue that most Member States of the EU are facing.

The meeting took place at the Commission’s DG Connect facility, and was inaugurated by Paolo Cesarini, Head of Unit I4 – Convergence and Social Media. Cesarini maintained that “all citizens have the right to have a formed opinion based on verifiable facts”.

Afterwards two pilot projects funded by the Commission on 2016 were presented. Joanna Krawczyk from the Evens Foundation presented the project Mind over Media, which analyzes propaganda videos and photographs. Angela Rees, from Pontydysgu, presented the second funded project, Media in Action, aimed at the formation of educators in storytelling and media literacy.

The session continued with two good-practice proposals. Leo Pekkala, from the National Audiovisual Institute, Finland, highlighted the importance of funding media literacy for adults projects; while Nicola Frank, from the European Broadcasting Union (EBU) proposed to the different actors some steps to combat misinformation.

After lunch, Ian Vollbright, from the Commission’s Joint Research Center (JRC), pointed out the importance of the unconscious mind on people’s decission making and warned that: “Fake news work even when it is shown it’s fake”.

The conference ended with a discussion panel moderated by Anni Hellman, from the European Commission.

The debate was formed by different participants, among which it is worth noticing the presence of Facebook and Google representatives. Facebook higlighted that they are aware that the users want to see reliable news on the platform, but that they do not consider themselves a suitable agent to decide what kind of contents our users want to access. Similar to Facebook, Catherine Williams, Communications and Public Affairs at Google, Brussels, held that “tech companies can’t be the arbitrators of the truth”and that their mission is to make information universally accesible and useful for everyone”.

The debate was retransmited on Twitter with the hashtag #tackefakenews.

Meet and Greet with Yago Fandiño

On Monday, November 13 2017, we will meet at iCmedia with Yago Fandiño, Head of Children’s Contents at RTVE. He also supervises the productions, co-productions and interactive development for children content of RTVE Corporation. It will be a great opportunity to get to know first hand what Clan TV is developing at the moment.


IV European Conference at the European Parliament

iCmedia organizes the conference ““THE WAY FORWARD FOR A BETTER AUDIOVISUAL MEDIA CONTENT RATING” hosted by MEP JANA ŽITŇANSKÁ. The conference will take place on October 10, 2017 from 12:30 to 15:00 at the European Parliament in Brussels (Room A5 E-2).

The debate is is aimed to review the European framework for audiovisual media content by performing an analysis of the hints and needs for a homogeneous and high quality European framework for audiovisual media
content rating. Best practices and successful systems in used will be also presented.

Please, confirm your participation by registering HERE [2] before August 15 2017.


iCmedia 2017

  1. iCmedia organized the IV European Conference at the European Parliament in Brussels  The way forward for a better audiovisual media content rating”
  2. iCmedia 2017Encounters with front-line media professionals.
  3. iCmedia represents Spain at the European Commission’s MLEG meeting about Media Literacy and Fake News.
  4. VIII iCmedia Forum “Spain in the II Digital Dividend”
  5. iCmedia enters the Wider Spectrum Group.
  6.  10 years of iCmedia summary video.
  7. iCmedia increases its presence in European activities in Brussels.
  8. Weekly Entertainment Guide 2017
  9. iCmedia National Assembly in Granada.
  10. Video of iCmedia’s IV European Conference in Brussels.

fondo pantalla

iCmedia promotes the protection of children online in the European Parliament

On Wednesday April 27 iCmedia co-organized the breakfast debate: ” Children online: Internet, cyber-crime and sexual abuse online” at the European Parliament.  The debate took place within the framework of the European Internet Forum (EIF). EIF’s mission is to help to provide European political leadership with recent developments of European and multilateral public policies responsive to the political, economic and social challenges of the worldwide digital transformation.

The international law and the European law, especially through the DIRECTIVE 2011/92/EU on combating the sexual abuse and sexual exploitation of children and child pornography, set high standards for the protection of children against sexual abuse. However, its transposition into national legislation seems far from being effective.

The Member of the European Parliament, Nathalie Griesbeck, opened the discussion with a call for action on political leaders: “Under Article 3 of the UN Convention on the Rights of the Child, the “best interest of the child” must be the central principle in all legal instruments protecting children’s rights. Therefore, the EU has an obligation to determine the impact of all relevant measures on children’s rights.”

On the crucial question, what else can be done to ensure child’s safety online, Cathal Delaney, Team Leader for Child Sexual Abuse in the Europol Cybercrime Centre; Delphine Moralis, Secretary General of Missing Children Europe and Veronica Donoso, Executive Director of INHOPE, came together with the following points:


  • The need for a more effective transposition of the Directive.
  • The need for a much wider budget allocated to the fight against cybercrime and online sexual abuse, both at the national and European level.
  • The importance of prevention and awareness as key elements for the success in the fight against cybercrime and exploitation.


The debate concluded with calling for a joint fight under the statement: “We are better, faster and stronger, if we work together”.


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